The Long Awaited
Gel Liner Is Here

Meet The New Gel Liner & Precision Eyeliner Brush

Shop Now

Featured Products

SHOP NOW
Gel Liner
New

Gel Liner

Bestseller

Miracle Balm

What The Foundation
Bestseller

What The Foundation

Jones Road clean mascara tube
Bestseller

The Mascara

The Ultimate
Moisturizing Makeup

The best nourishment for dry winter skin

Shop Now

Shop By Collection

Shop face
Shop Skin
Shop Eyes
Shop Lips

Your
Perfect
Match

Find your shade by taking one of our shade match quizzes, created by Bobbi.

Find My Shade

Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

— Bobbi Brown, founder

Better Beauty

The world doesn't need more beauty products. It needs better beauty products.

Learn more

Clean Slate

No phythates, sulfates, petroleum, PEGs, EDTA, or BPA. Because clean beauty is a no brainer.

Learn More

High Performance

The makeup equivalent of a swiss army knife. Easy, cool, multi-purpose products.

Learn More

From Bobbi

It began with the need to create formulas for her own kit.

Learn More
1/4

Get The Look

Mecca's
Beach Glow

Get The Look

Charlotte's City Lights

Get The Look
Adelina showing off her Soft Focus Sparkle with Jones Road Beauty

Adelina's Soft Sophistication

Get The Look
Deja showing off her Simple Smokey Eye Look with Jones Road Beauty

Deja's Simple Smokey Eye

Get The Look